Hyperlife – Better than Real

17783198635

Posted on 17th Feb 12

hipster fashion

Notes: 2

sashley:

Mary Katrantzou for Topshop tunic. Mine.

Yes! Everything gets more terrible!

15737311254

Posted on 12th Jan 12

fashion men

Notes: 5244

Playing with fire.

(Source: crematorie, via daisytribe)

9469178348

Posted on 27th Aug 11

fashion shorts

Notes: 46392

I WANT TO GO TO THERE

(Source: hyperlife, via mayers)

7697829496

Posted on 16th Jul 11

fashion

Notes: 375

(Source: hyperlife, via re-ve-rie)

5546366879

Posted on 16th May 11

chanel fashion fashionista

Notes: 0

(Source: filmclock)

(1) The first order of simulacra focuses on counterfeits and false images. In this instance the sign no longer refers to that which it is obligated to refer to, but rather to produce signifiers. In this level, signs cease to have obligatory meanings. Instead the sign becomes more important than the physical. That is to say that the focus is placed on the sign rather than on what it is intended to represent. Thus what becomes crucial for the furthering of simulation is the reproduction of the sign itself not the physical or the signified. This is the realm of the automaton, the obvious fake that plays with reality.

(2) The second order of simulacra is dominated by production of these false images. In this order signs become repetitive and begin to make individuals the same. Signs refer to the differentiation between the represented signified, not to reality. This is the level of the robot, more real than the automaton, but not quite human. The robot con exist independent of human control in reality, but at the same time isn't real.

(3) The third order of simulacra rests on ultimate simulation. What is present in this order is the ultimate collapse between reality and the imaginary. It is no longer possible to tell the difference between real and simulation. This is the level of the clone, not equivalent to man, but rather a hyperreal variant.

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